Introduction In modern rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has always been a core strategy for achieving a market edge, but the advent of AI technology has revolutionized this process. AI-powered tools

    Opening Remarks In modern rapidly changing business world, staying ahead of the competition is essential. Competitive analysis has always been a core approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field.

    Introduction Social media marketing is evolving dramatically in recent years, driven by shifts in technology, user behavior, and business needs. One of the most significant shifts in the marketing landscape has been the emergence of AI technologies. AI’s capability to re